As autumn approaches, seasonal launches are falling onto the shelves. ESW Beauty has kicked off the pumpkin spice saga for 2023 with its new face mask offerings, and Lottie London is looking forward to Halloween with its relaunch of the Vampire Diaries, Love Sucks collection. In other categories, celebrating its 50th birthday, Lip Smacker has revealed a collectible 50-piece range, and Good Dye Young has unveiled nature-inspired hair colors. Here's what else launched across the beauty industry this week:RETAILKosé Corporation–owned makeup brand Addiction Tokyo, a makeup artist brand born in Tokyo that reflects the quality, creativity, and sensibility of Japanese formulation, made its US debut at Bloomingdale’s 59th Street Flagship New York Store. Products across the eye, cheek, and lip categories are priced from $10 to $52.Kulfi Beauty, the first South Asian–inspired makeup brand carried at Sephora, is leveraging its online success with a rollout in-store landing in 280 doors and 50 stores in Canada with four stock-keeping units.Launched in 2022, Gen Z–focused personal care brand Clean Age was awarded the Golden Ticket in Walmart's Open Call competition. The brand that makes products including deodorant and toothpaste tabs will see its products roll out into more than 1,800 Walmart stores.On the heels of an acquisition by Kao, Bondi Sands is launching nationally with Walmart in stores and online. The expansion marks the eighth major retailer to carry the brand's growing cosmetic assortment within the past six years.